Incorporating
You’re incorporating
Ontario or federal, a share structure that will still work when an investor arrives, the by-law and organising resolutions, and a minute book set up properly on day one. Filing takes an afternoon; choosing what to file is the part that matters. Standard cases go through Launch.
Launch Incorporation Package···
Ontario or federal articles
By-law, resolutions, registers
Multi-class shares · add-on
Co-founders
You’re splitting equity with a co-founder
Who owns what, what happens if one of you leaves in eighteen months, who decides, and how the company gets the IP each of you built before it existed. A founders’ agreement settles it while you still agree. The Startup Kit covers the standard version; vesting adds the Equity Structuring Kit.
Founders’ agreement···
Ownership & decision-making
Transfers & leaver terms
Vesting · Equity Structuring
Raising
You’re raising the first money
A SAFE or a convertible note from angels, friends and family, or a first fund cheque. The instrument, the cap or discount, the exemption the company relies on, and the approvals — done so the round closes and the cap table still reconciles when it converts. The Funding Kit covers the company side, on either the private-issuer or the accredited-investor path.
First financing···
SAFE or convertible note
Exemption & approvals
Priced round · advisory
Hiring
You’re hiring the first people
Employee, contractor or advisor — each with confidentiality, IP assignment and the restrictive covenants Ontario actually allows, since non-competes in employment agreements have been banned in Ontario since 2021 with narrow exceptions. The Build a Team Kit covers all three.
Options
You’re setting up an option pool
A plan the shareholders approve, a pool sized for the next round rather than the last one, and grants that are actually issued rather than promised in an email. ESOP Plan Setup puts the infrastructure in place before the first grant.
Intellectual property
You built it before the company existed
Code, brand and product written by founders on their own laptops, sometimes while employed elsewhere. Until it is assigned, the company does not own it, and an investor will ask. Assignment is part of the founders’ agreement; anything contested is advisory.
First customer
A big customer sent you their contract
A pilot, a master services agreement, an enterprise paper with a limitation of liability written for someone your size to sign without reading. What to accept, what to push back on, and what your own terms should say next time. Handled as commercial advisory.
Programs
You’re in an accelerator or a university program
Cohort timelines, a program that may have its own legal path, and sometimes an institution that supports the cost. The firm works with program teams and their founders directly — see programs and accelerators.
Cross-border
A co-founder or investor is in another country
A founder in the UAE or the United States, an investor abroad, or a company that needs to exist on both sides. Ontario no longer requires Canadian-resident directors; a federal corporation still does. That is the first of several questions — see Canada–UAE and Canada–US.